
Branding and Graphic Design for Serende, yoga studio, located in the heart of Milan.
client
SERENDE SPA
my roles
brand design
graphic design
social media
The brand's visual elements are characterized by clean lines, soft colors, and an uncluttered design. Typography plays a crucial role in the brand identity, with a selection of clean and elegant fonts that complement the minimalist aesthetic. The typography choices evoke a sense of serenity and sophistication, enhancing the overall brand experience.
To further enhance the brand's presence and create a cohesive brand experience, I extended the visual identity to various touchpoints. This included designing stationery, signage, and promotional materials that aligned with the minimalist aesthetic and communicated the studio's commitment to well-being and personal transformation.





